Small Business Growth Strategies

To grow the market for your business, there are many strategies to generate small business growth

Direct Targeting -> Social Media -> Newsletter Campaigns -> Complex Growth Strategies

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Prerequisites to Business Expansion

If your small business is running well, you may think about growing your small business to the next level. Before you attempt business growth solutions and tricks to grow your small business, tick off these prerequisites to a business growth spurt:

Warning: Business Expansion comes with pitfalls if you are not flexible and agile in growing WITH your growing market's needs.

Be ready for inevitable small business growing pains & criticism, since you'll need to get the message about your unique offering slap bang in your market's face.

Our incremental growth strategies benefit small business owners as they help you get a taster of business expansion and sales growth to test your flexibility and agility before leaping into the big league. Then, get excited about growing fast!

To tackle exponential growth spurts: contact us now.

1 ~ Direct Targeting

Identify and personally contact target groups that can benefit from and spread the message about your offering. E.g. if you landscape indigenous bird-friendly gardens, then birdwatching groups, and game lodges may benefit from your personal approach. If you run a transport business, connect with complexes where the landlord can give you a headsup on tenants giving notice.

This also includes professional organisations that govern or support your industry, your competitors and complimentary services.

With a plan, Google and a Telephone there is a LOT you can do.

2 ~ Social Media

Facebook, Twitter etc. is how social groups communicate now. Good & bad news can go viral in minutes, it's a source of Social Proof.

You build an audience if you post relevant information regularly, follow the protocol of supporting other small businesses in your area, and reposting information congruent with your brand.

Social Media must be used in an integrative way (supporting the brand, looping between website & media, and continually building a follower base).

See our Facebook Page here.

3 ~ Blog & E-mail Campaigns

Help your target market even if no immediate sale is on the cards, else your small business will stagnate. You know a LOT about what you offer and about your target market. You can educate, share resources or solve problems experienced by your market via newsletters sent to your Database, or via Blog posts (or both).

Apart from building an audience who'll benefit, your personal style will naturally select more of your ideal clients. Newsletters must be sent consistently, follow privacy & unsubscribe protocols and use a program to track the performance of each newsletter. See our Informational Newsletter here.

4 ~ Complex Growth Strategies

And then there are the big gun strategies, not for the faint-hearted:

Diversify your offering, open another branch, franchise it, license it where appropriate, buy out a competitor, integrate with your supply chain, target new markets or go into cooptition alliances with other businesses.

Target large corporate or governmental clients if you can stomach it.

But before you start thinking of such complex growth strategies (and especially if they make your head hurt at this stage!), make sure you've aced the first 3 steps.

A Counter-intuitive Strategy

An independent feedback group in your industry (like Tripadvisor for hospitality), can be used to YOUR benefit instead of fearing it and we cover this in our Social Media consulting offering too.

Small Businesses are generally petrified of public feedback / complaint sites (e.g. hospitality establishments re Tripadvisor. Such sites can be used to great effect and to your advantage!

We can help you leverage this to your benefit rather than to your detriment, regardless of whether you've ever suffered a bad review (and if you haven't yet, someone somewhere will be in a bad enough mood one day!).

Easy Booking Shortcut here

TripAdvisor as Social Proof

See this recent snapshot of one of our clients operating as a multiple, top Tripadvisor Excellence Award winner:

rating for small business publically
 Direct targeting of professional bodies or social groups that may be interested in your product or service can help a lot Facebook is the must-have social media platform for today's small business Your audiences who receive regular communications from you are more likely to buy from you in future Different ways to grow your market share or grow your market through innovation